![]() Most platforms enable you to choose between in-stream and promoted videos, i.e. Recommendations for producing impactful social media videos.Four tips for scripting a video your customers will actually watch.One thing to keep in mind for all ‘social’ video formats – especially when going for short ad formats: pay attention to the opening and closing sequences which serve to ‘hook’ your audience. Here’s our essential, up-to-date guide on how to format videos and optimise for each of the major platforms, and what you need to know when running video ads. And yet another set of guidelines applies to the format of promoted videos on social media…Ĭontent is key, but don’t neglect the container. Moreover, guidelines on the type of video format you can upload to a social media platform differ from channel to another – and they evolve fast. There are big differences between the way people surf on different networks. In our work, we often see that companies getting started on corporate videos tend to consider them as a one-size-fits-all output. With conversion rates higher than for any other type of content, the potential for effectively reaching your audience makes video an essential part of any content strategy. We all know that online video is booming, and this trend is still gathering speed. To effectively reach your target audience, you need to finetune the video format for each social media channel. You might argue that they want cat videos wherever they are – but even so, they will not engage with them in the same way depending on whether or not they are at work for example. The same audience does different things in different places. Do you watch the same type of video on your phone on the bus while on your way to work, when doing research at the office, or to relax at home after work? Of course not – and neither does your target audience. The best video format for your social media content depends on where you post it. Video formats vary widely from one social media channel to another – find out how they look and work best on each network! Here’s an up-to-date overview of specs and recommendations for each network.
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